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ebook, the book in general, CTA is sign up to get book for free. Need copy for plan around "Craig's Lemonade: 12 Rules for Startups" how this relates to mini-course, talk, podcast, etc.
Subhead
Outline of Book preview chapters/Rules, resources, etc.
Self-publishing under consideration so that we can update as a living hands-on guide as with course, talks, podcast, etc.
